How to participate

The Art Mail campaign brings thousands of individual postcards together into one shared gallery. Follow the 5 steps below to create your own artwork and become part of a growing global collection.

1. Collect

Collect your free postcard pack with any qualifying watercolour purchase (of €19 or more) online or at participating retailers this spring.

With a value of €6.79, inside you'll find fifteen blank watercolour postcards; this exclusive pack also includes two souvenir cards and a freepost Art Mail entry card ready for your submission.

Shop Watercolour

2. Paint

Paint your postcard using the entry postcard in your pack with the pre-printed address and paid postage

3. Register

Register your postcard with the link below, using the 6-digit code printed on the back of your entry card
Register your postcard

4. Mail

Once your postcard is registered mail it to us (for free) - your art will travel straight to London

5. Celebrate

See your work alongside other artists in the digital art mail global gallery, with a selection being shown in exhibitions in London & New York
View the gallery

Off to the gallery

Explore the ever-growing digital gallery of watercolour postcards across the globe and filter by our artwork curations.

VIEW THE GALLERY

Explore Watercolour Sets

Explore some of our curated half pan and tube sets, ready to paint with.
Buy any watercolour materials on site and receive an Art Mail Postcard pack free with your purchase.

LET YOUR ART TRAVEL

Exclusive free watercolour gift 

Receive a free limited-edition watercolour paper postcard pack with any Winsor & Newton watercolour purchase of €19 or more. Inside, you’ll find fifteen blank watercolour postcards ready for your creations, two souvenir cards, and a freepost Art Mail entry card.

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ART MAIL

What comes next

Some of the added benefits of submitting your postcard for Art Mail

Art Mail x Hospital Rooms

After the exhibitions, postcards will be sold in support of Hospital Rooms, our charity partner bringing artist-designed, therapeutic environments to mental health wards across the UK.

Learn more

Global exhibitions

A curated selection of postcards will be exhibited in New York and London, in a physical celebration of the Art Mail artist community.

Mail to win

Every postcard received during the campaign will be automatically entered into a prize drawing to win one 100 sets of Winsor & Newton watercolour. Must be 18 or older to win. See our terms and conditions below for details.

Read more

Shop watercolour

Browse online

Retailer list

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Art Mail FAQs

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Art Mail T&Cs

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