What’s in a logo? For Winsor & Newton, it is more than just an eye-catching symbol – the logo is a part of history. From the archive, we look at designs from its inception in 1881 to its revamp in 2013. Discover why Winsor & Newton's iconic griffin logo was chosen, and what Winsor & Newton’s twist on this mythical creature embodies for artists to this day.
When you take a look at the archived examples of the Winsor & Newton logo over the years, you notice that the iconic griffin has been a consistent emblem of Winsor & Newton over the years. However, it has seen many different design iterations.
The griffin was initially selected in 1881, and redesigned many years later in 2013. But why choose a griffin?
This mythological creature is a hybrid animal. It’s a fusion of lion and eagle, and is traditionally depicted guarding treasure. With a lion's body and eagle's wings, the griffin symbolises courage, leadership and strength. For Winsor & Newton, these noble qualities define what it takes to be an artist. And for artists, what better treasure than paint?
But there’s a twist. There is something unusual about the Winsor & Newton griffin. Its body ends not with a lion's form, but with a tail. This artistic license is seen as a nod to Winsor & Newton’s creative flair.
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